Weekly SO

 The thing I hate about fast fashion... aside the obvious environmental reasons, and the fact that it contributes of clothes and clothmakers not being dealt with respect is...

Its speed, and how with that speed it tries to push you spend money...like NOW. Right now, because if you go home and think about it, and you still want it a day or two later... you might... no, not might, you WILL NOT find it. 

I noticed this trend, and how fast merchandise changes in stores a few years ago, thinking that, in the "old times" if I could not afford something at that moment, I could spend... not only a couple of weeks, but even a couple of months to save up for it (a sweater, a coat, a pair of pants, etc), and now (I mean a couple of years ago), if I saw something I could not afford (or did not want to spend on at that time), I cannot find things a couple of weeks later.

By now this speed up so much, that in the last few months it happened more than once, that I've seen something, tried on something, and I needed to think it through, but by the time I went back a day or two later, said thing was not there.

The last case was a pair of denim trousers in Zara. I recently lost weight (more on that in later posts), and I need new stuff that would not fall of my butt, besides, I am really liking the current trend of looser, wide legged pants. Now there was the perfect pair, in a dark unwashed denim, in a size that a couple of size smaller than the one I wore a year ago, fitting like a glove, having a form fitting waist and hip line, but an added fold just below the packets, so the legs are soft flowing and wide. However, it cost about a third more than I usually spend on denim trousers, so I thought, I will sleep on it.

I went back a day or two later, and thee were none of it in the store. None. Not on the website (that had it, when I first tried it on) and not in any Zara store I've been since (Budapest, Prague, Bratislava, Wien)...

Yes, I usually have the thought about stuff, that I am unsure about at the first moment and leave in the store, that if it is not there when I go back for it, it was not "my" stuff. And I can usually let go of said stuff. With a very few exception, when it takes me longer.

Now, I do know that fashion changes a LOT faster these days, and these fast fashion stores are behind that, also, that with these really fast changes they are pushing you to buy-buy-buy, and buy NOW. they are not giving you time to think through your purchases. Just buy it before it is too late. 

And I do resent that.